For Wellness Founders Breaking Into B2B
The Wellness Growth Show helps health and wellness leaders scale into institutional markets—employers, health systems, and enterprise teams. We go beyond founder stories to unpack the real strategies driving recurring revenue.
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Not Just Another
Health Tech Podcast
Most shows talk about the wellness industry. We talk to the people building it—and scaling it into buyers that matter. If you're a founder trying to break into employers, organizations, or B2B markets, this is your edge.
Growth Playbooks
Tactical episodes on pricing, packaging, partnerships & positioning
B2B Expansion
Real examples of how wellness companies are landing institutional deals
Founder-Led Conversations
No fluff—just honest breakdowns from operators in the trenches
Is This Show for You?
You’re a founder with a mission—but need a clearer model for scale.
You want to sell to employers, health systems, or institutions.
You’re tired of B2C churn and ready to explore partnerships that stick.
You’ve built something good—and you’re ready to go bigger, smarter.
Built for Founders, by a Growth Partner
I’m Scott Shuman—Growth Partner to wellness founders scaling into B2B markets. I help companies create offers that land with employers, build systems that support recurring revenue, and position themselves for sustainable scale. This show is my way of sharing what works (and what doesn't) so more purpose-driven founders can grow with clarity.
Learn More
Featured Conversations
Play as Therapy: Nick Sidwell on Revolutionizing Pediatric Care
Nick Sidwell
Nick Sidwell, pediatric occupational therapist and owner of Ability Innovations, shares his journey into play-based therapy, highlighting practice management, insurance challenges, family resources, and advice for aspiring healthcare entrepreneurs.
Start With a Series
Each season of the show focuses on a real challenge founders face when growing their wellness business. Start with the one that meets you where you are.
From Client to CEO: Building a Thriving Fitness Community in Australia
Lorah Chetcuti
Episode
1
From Illness to Wellness: The Functional Medicine Approach at IVRS
James Marlin
Episode
10
Transforming Fitness: How SoulBody Studios Came to Life
Stacey Vandiver
Episode
11
