The Wellness Growth Show is built for founders and operators selling into health systems, payers, employers, clinic networks, and channel partners. Each episode explores what actually works when navigating complex B2B growth, from multi stakeholder buying and procurement to partnerships, pilots, and broader adoption.
Go inside the growth decisions, partnerships, challenges, and lessons behind health tech and wellness companies working to bring their solutions to market.
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I'm Scott Shuman, a B2B growth partner working with health tech and wellness companies selling into complex markets.
My work focuses on helping teams clarify who they need to reach, sharpen the reason those buyers or partners should care, and build repeatable systems for creating the right enterprise conversations.
The Wellness Growth Show gives me the opportunity to have those same conversations with founders and operators navigating partnerships, pilots, procurement, distribution, and growth every day.
Health tech and medtech founders building beyond founder-led sales
GTM, partnerships, and growth leaders creating repeatable enterprise pipeline
Teams selling into employers, health systems, payers, clinic networks, and strategic partners
Operators trying to move from early traction and pilot conversations into rollouts
If you are building in health and want practical examples of how real companies land the right buyers, shape the right message, and grow through partnerships, this series is for you.
Real conversations about the challenges health tech founders face when moving from early traction to repeatable B2B growth.
How founders navigate complex buying groups, create internal champions, and turn interest into real enterprise opportunities.
How companies identify the partners, channels, and relationships that can accelerate adoption and open new markets.
What separates pilots that stall from those that create evidence, momentum, and a path toward broader rollout.
The decisions, mistakes, pivots, and lessons founders discover while building and scaling their companies.
If you're building a health tech solution and need a more repeatable way to reach enterprise buyers or strategic partners, I also work directly with select teams to build and execute that process.
From target accounts and positioning to multi stakeholder outreach and follow up, the goal is simple: create more of the right conversations and build a repeatable path toward partnerships, pilots, and rollouts.
Listen to conversations with founders and operators solving these challenges in the real world. And if you're looking for a more repeatable way to create enterprise buyer or strategic partner conversations for your own company, explore how I work with health tech teams.
